Pet Adoption – Outputs

I always have been interested in advertising and came to this course to understand what is this area about. It was so enjoyable to find that you’re studying things that you like.

Our first Charity Challenge brief is something new for me. For the first time in my life, I’ve searched information about different types of charities and their activities. That was a very difficult decision to understand what am I going to work on. During my research, I decided to learn more about animal adoption charities and I found very useful information. For example, I didn’t hear before that people can give a donation for the jaguar charity and have their own animal. From time to time, they can visit their exotic “pet”. I thought about these charities and decided to work for pet adoption organisation. This is an everyday thing which everyone can understand and take part in.

My photoshop skills are not so good so I started to learn everything from the beginning. That was very useful to search different sites with similar ideas and find defects and advantages. I carefully analysed all information and started to create my own idea to improve unknown “Pro Dogs Direct” charity. After a long time of editing, I’ve done some final images and put everything in the order. I think that my idea of donation mechanism is smart and interesting but I’m afraid that I had no enough time and animations skills to create the thing that I have in my mind. That’s why in case if had more time I was thinking to work more on this idea. Also, I was thinking about the colour palette and maybe I should change some of them.

Finally, I’m glad about all work that I’ve done but I would like to work harder with Adobe programs just to make sure that for the next project I can show a quality projects.

Pet adoption – Social media platforms

Pro Dogs Charity has a few social platforms but there are no news or updates usually. They make posts are not often and I think that this is one of the problems which is not giving a chance to improve the charity position.

Nowadays, there is a very important to use a social media platforms, especially for these kind of organisations. This is one of the best ways to be more popular, successful and recognisable. In case if the audience know what is the activity of the charity they will give a donations and find pet for their own.

There is an original twitter page of Pro Dogs Direct charity. I noticed that the colours are different to the original website pages which is one of the minuses for this organisation.

Original twitter page

My version of the twitter page

Twitter and Instagram pages for the Pro Dogs Charity

Pet adoption – Donation mechanism

Donation mechanism is the thing that I started to work at the last few days of this project. I spend too much time for the previous stages that is why this step is the one that  needs to be improved a lot. But in my opinion, the main idea is great. Basically, there are a few installations in different areas in London. There are locations such as shopping areas, next to the train or underground stations and other. The donation mechanism is an installation of the realistic human size dog. This dog has a blinking eye at all the time. The collar has to have a small barrel with logo and the gap for the donations. When people put money into the hole, the dog is going to put one’s tongue out and wag its tail. Another option is the dog going to turn around itself and stay a the first position again. I think that this is something new and attractive for the people.

The approximate model of the installation

Sketches

Pet adoption – Concept, Site structure and content

The most longest stage for me is putting all ideas into the realistic image. I’ve spend a lot of time to get the results that the most suitable for this project. I worked with home, donation and contact page. During my research, I was looking into the different sites and analysed the best ideas and structure. The majority of ideas are similar because the structure of the charity donations is the same. But this is my projects and I’ve created some unique and interesting things which I didn’t see anywhere.

Home page

Donation page

Find us page

Pet adoption – Moodboard

Moodboard is one of the next things I’m making. It shows the main idea and concept of the brand. As a pet charity, I worked a lot with a lot of dogs images. I found the good, quality one. I think that this is very important to have a high quality images to show people that this organisation is a good one and trying to do the best for the dogs and people who interested in this topic. And I’m working with the same idea of using circles again.

Thinking about the moodboard, I found some images for the dog. There are a few videos that can be interesting for the children as well as for adults. This is a kind cartoon which encourage people to be friendly.

101 Dalmatians scene about the similarity of the dogs and their owners (1:13- 2:26)

Feast (2014) short disney cartoon

Pet adoption – Colours and logo

During the work, the logo and colours are the most important things which I’m thinking about. Original colours are dark, boring and non-attractive. I started to think about bright colours that can be interesting and nice for the kids especially.

Original and new colours for the site content

Next step is logo. I was trying many different shades of blue as well as shape form. Also, I was thinking about the image at logo. Finally, I found the best idea and put it into the project.

One of the first versions

 

Final version

 

Pet adoption – Concept

Analysing chosen topic, I started to draw the main ideas of the site content. The main target audience is kids, families with children and old people who is spending the majority of their time at home. The key point is going to be circles and bright colours. I think that it is gonna work and attract people, especially kids.

Site content sketches

Logo sketches